SAMPLE REVIEW: "Businesses Can Now Buy Facebook Ads Via Their Phones" (Article Review #1)
Assignment Number:
Article Review #1
Article Title
"Businesses Can Now Buy Facebook Ads Via Their Phones"
Article Author
Seth Fiegerman
Article Publication Date
September 18, 2012
URL of Original Article
Article Summary
Facebook is taking advantage of his position and is looking for some
additional income by allowing businesses to purchase promoted post on
their social network directly form their mobile devices.
Relevance to the Class
The goal of IA is to make everything easier for the users, by gathering
information through research. At the end creating ways to attract more
traffic. This is what Facebook is doing, gathering information about how
many people like a page so businesses can target them and promote their
pages.
Key Quote
"Promoted Posts are
a relatively new advertising offering from Facebook, which gives brands
whose pages have more than 400 likes the option to pay to have certain
posts displayed more prominently in users’ news feeds"
